Adidas was founded by Adi Dassler in 1949 and, the following year, the company began manufacturing the Samba. The shoe was designed for wear when playing soccer in icy conditions, but it became a popular all-around training shoe as well. By the 1960s, the sneaker was gaining in popularity, and in the 1970s, it was remodeled for indoor soccer practice. Helping to establish Adidas’s visual identity through an early use of the brand’s trademark 3-stripes, the Samba soon became one of the best-selling sneakers in the company’s history. This example features a hallmark of Adidas footwear: the name of the shoe stamped in gold on the side.