OOTB

Nike Shox BB4

Nike designer Eric Avar, building on the design of the Foamposite, brought Nike Shox technology to basketball with the Shox BB4.

Ewing Athletics Ewing 33 HI

In 1989, basketball star Patrick Ewing (then playing for the New York Knicks) declined offers of a signature shoe from an existing manufacturer and instead started his own company.