B. F. Goodrich Jack Purcell

Jack Purcell, a world champion badminton player who was undefeated throughout his career, was one of Canada’s most famous athletes in the 1930s. He was stripped of his amateur athlete status in 1932 after being paid to write an article for the Toronto Star and therefore, as a professional athlete, was able to accept endorsements. In 1934, Purcell signed with B. F. Goodrich, a company now synonymous with the manufacture of rubber tires, and endorsed his signature shoe, the Jack Purcell, which persists as a popular vintage-inspired style among consumers today. In 1972, Converse acquired the trademark rights to the Jack Purcell, but chose to retain the shoe’s recognizable details, including the “smile” on the rubber toe.