B. F. Goodrich P-F. Flyer

In 1933, Hyman L. Whitman patented an arch-support insole that he called Posture Foundation. Soon his insole was found in sneakers by B. F. Goodrich and its subsidiary, Hood Rubber. In 1944, the Posture Foundation was added to children’s sneakers, and the P-F. Flyer was born.

P-F. Flyers enjoyed great popularity in the postwar years, when sneakers emerged as the essential footwear of the baby boomers. Brands like B. F. Goodrich sponsored popular television shows, and as TV’s popularity grew, so did consumer interest in sneakers. This pair was probably worn by a high school or university athlete.