Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers.
The truth is I've been into sneakers longer than I can remember. Sometimes I pick up old photos of me growing up as child in Brooklyn, New York and I ask myself, "Where did I get those sneakers at age six and how did I keep them so pristine?"
In this three-part interview, Semmelhack reveals what sparked her initial idea for the exhibition, the issues involved in obtaining key shoes, and her effort to uncover the history of a deeply passionate subculture.