Innovation

Tinker Hatfield / Design Sketch for Air Jordan III, 1987 / Nike Archives

Innovation

Since the vulcanization of rubber in 1839, cutting-edge innovation and technological advancement have driven sneaker design.

Jordan Brand Air Jordan XX

Tinker Hatfield returned to Nike’s Jordan Brand to help create the twentieth-anniversary Air Jordan, the XX. The design was inspired in part by Michael Jordan’s love of motorcycles, as can be seen in the tire tread-like sole, and featured a number of innovations, such as an ankle strap.

adidas Kegler Super

The Kegler Super features Adidas’s Vario Shock Absorption System, which allows the wearer to adjust the firmness of the sole by inserting pegs of different densities into the mid-sole.

adidas Futurecraft 3D

In the fall of 2015, Adidas announced the Futurecraft 3D, a sneaker prototype with a bespoke 3D-printed mid-sole and a sustainably produced mesh-and-knit upper.