Reebok Pump Prototype

Reebok International’s Paul Litchfield (former Vice President, Advanced Concepts) built upon the idea of a pumping mechanism first conceived for a ski boot in order to make the most custom-fitting basketball shoes on the market.

Nike Foamposite

Designed by Eric Avar (Nike’s Vice President of Design Innovation), the Foamposite was the first sneaker in which the entire upper was fabricated from one piece of synthetic molded foam.