In 1986, the Nike Air Force 1 redefined the role of sneakers in urban culture. White-on-white Uptowns, as they came to be called, quickly became the footwear of many urban drug dealers who wore them in pristine condition as signifiers of wealth and status.
Since the middle of the nineteenth century, women have been encouraged to participate in certain recreational sports, such as tennis, but historically, professional athleticism for women was frowned upon as “unfeminine.”
Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers.