Photos & Videos

Sneakers & Fashion

By the mid-20th century, sneakers were embraced not only for their promise of enhanced sports performance but also as a means of conspicuous consumption.

Sneakers & Urban Culture

In 1986, the Nike Air Force 1 redefined the role of sneakers in urban culture. White-on-white Uptowns, as they came to be called, quickly became the footwear of many urban drug dealers who wore them in pristine condition as signifiers of wealth and status.

WOMEN & SNEAKER CULTURE

Since the middle of the nineteenth century, women have been encouraged to participate in certain recreational sports, such as tennis, but historically, professional athleticism for women was frowned upon as “unfeminine.”

The Secret Sneaker Market- and Why it Matters

Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers.