Running & Jogging

Photo: Josiah Mackenzie

Running and Jogging

In the 1970s, the self-focused Me Generation rapidly embraced running and jogging as part of a larger exercise craze, and sought expensive athletic footwear as a means of flaunting their status.

Nike Waffle Trainer

In 1965, Nike co-founder Bill Bowerman began working with Jeff Johnson, Nike’s first employee, to develop ultra-lightweight running shoes using nylon uppers and cushioned insoles.

ASICS Tiger Corsair

Originally developed as a jogging shoe, the Tiger Corsair was a relative of Bill Bowerman’s Nike Cortez developed before Bowerman and Knight separated from Onitsuka Tiger to form Nike.