Sneakers & Urban Culture

adidas Superstar

“When Run–DMC came out, they really put Shell Toes on the map. Run–DMC were the coolest—if they wear Shell Toes, I wanna wear Shell Toes.”—Adam Horovitz, Beastie Boys

PONY M-100

PONY, which stands for Product of New York, was founded in Brooklyn in 1972. The brand became increasingly popular throughout the 1980s, and gained prominence within the sneaker market for its running and basketball shoes.