Women & Sneaker Culture


Since the middle of the nineteenth century, women have been encouraged to participate in certain recreational sports, such as tennis, but historically, professional athleticism for women was frowned upon as “unfeminine.”

Reebok Freestyle

In the 1980s, the emphasis on physical fitness in combination with the aerobics craze created a market for specialized women’s athletic footwear, and the Reebok Freestyle became the most popular aerobics shoe ever manufactured.