Converse was one of the first companies to use endorsements from athletes as advertisements. One of their most famous and enduring endorsements came from basketball coach Chuck Taylor for their All Star sneaker.
In 1917, the company started offering their basketball shoe, the Converse All Star/Non Skid, fully outfitted with the brand’s signature toe cap and bumper, license plate on the heel, and patch over the ankle. In 1920, University of Chicago coach Pat Page thanked Converse for putting the ideal basket-ball shoe on the market. Later, the company hired basketball player and coach Chuck Taylor to promote the All Star. His name was added to the shoe in 1934 and has been associated with it ever since.