After a number of collaborations with Nike, Kanye West began working with Adidas, and the first shoe released, the YEEZY 750 Boost, was one of the most anticipated sneakers of 2015. The shoe’s minimal design and luxe materials break with traditional athletic footwear and reflect a shifting paradigm in sneaker design.

Musicians are proving to be the new tastemakers for an evolving sneaker culture that emphasizes personal style over athletic performance. Kanye’s success with the release of the YEEZY 750 Boost in February 2015 led to the release of the YEEZY 350 Boost in two colorways later that summer.